Book Title Ideas 6 Actionable Steps to Choose a Book Title That SELLS

Book Title Ideas 6 Actionable Steps to Choose a Book Title That SELLS Book Title Ideas: How to Choose the Perfect Title for Your Book I get how frustrating it can be.Writing the book might seem like the most difficult partand then you have to actuallytitle the darn thing!When it comes to writing a book,coming up with reasonable book title ideas is surprisingly one of the hardest parts to complete. It’s difficult because titles are essentially short hooks that advertise your book using the fewest words possible.It’s also what readers look for first whenthey discover new books, and can take less than 5 seconds to make a decision.This is why it’s so crucial to craft a perfect name. Heres how to come up with book title ideas:Write down the problem youre solvingCreate a subtitle to clarifyMake it memorableMake sure its genre-appropriateCreate it to stir intrigueInclude your character in the titleTo help spur your creative process, we’ve created a few essential guidelines for you to follow as you craft the perfect book title ideas for your masterpiece.Since there are different title considerat ions for fiction and non-fiction, we broke these two topics down separately into:How to Choose a Book Title for Non-FictionHow to Choose a Book Title for FictionLet’s create your selling title!NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereHow to Choose a Book Title for Non-FictionAs you begin crafting your book title ideas for your non-fiction book,the key is knowing that non-fiction readers are looking for solutions.Whether it’s losing weight, becoming a master in sales, or becoming better at fostering relationships, they’re simply looking for a book that will solve their problem. To leverage this idea, here are a set of rules to consider:#1 Your Title Must Include a Solution to a ProblemYour title should be crystal clear on what your readers will achieve by reading your book. Experts say that a title with a clear promise or a guarantee of results will further intrigue your readers.Here are some questions to consider when creating your title:Are you teaching a desirable skill?Can your personal discoveries impact someone’s life?Can your book solve a very difficult problem?Here are our favorite book titles that offer a clear solution to a problem with promising results:Asperger’s Rules!How to Make Sense of School and Friendshipby Blythe GrossmanHow Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Diseaseby Michael GregerThe 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Richby Tim FerrissBook Title Ideas Action Plan:Write down the best solutions or teachings your book offers and form these into potential book title ideas.#2 Use a Subtitle for ClarityA great non-fiction title employs a subtitle to clarify what the desired outcome will be from reading yourbook.In this video clip, Chandler explainsin 5 simple steps how to create a compelling subtitle:Here are some questions to consider when creating your subtitle:How can your subtitle further expand on achieving a desirable outcome?What are the biggest pain points that yoursubtitle can provide a solution for?How can you further address your innovative solution in the subtitle?Here are our favorite book subtitles that spell out what their readers can expect from reading their books:The Crossroads of Should and Must:Find and Follow Your Passionby Elle LunaBetter Than Before: Mastering the Habits of Our Everyday Livesby Gretchen RubinWork Rules! Insights from Inside Google That Will Transform How You Live and Leadby Laszlo BockBook Title Ideas Action Plan:Make a list of 10 attention-grabbing subtitles that promise big outcomes and other positive benefits.#3 Make Your Title UnforgettableCatchy titles are memorable, boring titles are not. So make an effort to be more creative and fun with your book title! Use alliterationsto make your title easier to read and remember. A memorable and light-heart ed title adds additional character to your book and is also a great way to attract readers.Here are some questions to consider when creating your memorabletitle:Will a fun title turn a normally boring subject into something more interesting?Will adding humor to your title further entice readers?Will a cleverly written title stand out from other books in this genre?Here are our favorite books that engaged us with clever titlesand subtitles:Me Talk Pretty One Dayand Let’s Explore Diabetes With Owlsby David SedarisTrust me, I’m Lying: Confessions of a Media Manipulatorby Ryan HolidayFreakonomics: A Rogue Economist Explores the Hidden Side of Everythingby Steven D. LevittBook Title Ideas Action Plan:Experiment with different types of styles and poll your audience to determine whether a comedic, shocking, or even bizarre title will be the most appealing to your target audience.No matter which method works best on creating a compelling title for nonfiction books, a good thin g to remember is to always test multiple titles with different audiences to determine which book title generates the biggest response.Getting good feedback is the only way to know for certain which title is perfect for your book.How to Generate Book Title Ideas for FictionGenerally, fiction titles are allowed more creative wiggle room than their non-fiction counterparts. That being said, an effective fiction title must still pique your readers’ attention. And while it’s true that you can title your fictional book with random names, it still mustcatch the reader’s attention.Here are some key guidelines to keep in mind:#1 Your Title Should be Appropriate to Your GenreYour novel title should use language that resonates with both your genre and target audience. For example, a romantic book can call for dreamy language whereas an action book can warrant strong and powerful words.This means that you mustknow your books genre and words that best fit the style of title .Here are some questions to consider for appropriate genre titles:What genre best fits this story?Which are the perfect choice words for your genre?Here are our favorite fictional titles based on genre:Ready Player Oneby Ernest ClineThe Great Gatsbyby F. Scott FitzgeraldThe Godfatherby Mario PuzoBook Title Ideas Action Plan:Based on the genre of your book, pick out a few keywords that best suit its category and evoke strong emotions in your readers.#2 Your Book Title Should Pique YourReader’s InterestA great fiction title teases and leaves your audience wanting more. You want your audience to read your title and think, â€Å"I must read what’s behind that great book cover!†Create fictional titles intriguing enough tocapturethe imaginations of your readers, and get to them to read your story.Here are some questions to consider on how to pique interest with your title:Which key components of your story best captivatesyour readers?What emotions do you want your re aders to have once they read your title?Here are our favorite fictional titles that drew our attention:Fahrenheit 451by Ray BradburyThe Da Vinci Codeby Dan BrownFear and Loathing in Las Vegasby Hunter S. ThompsonBook Title Ideas Action Plan:Choose a theme that will best draw your reader’s attention. Come up with 5 titles that will catch your reader’s attention and pique their curiosity.#3 Look to Your Characters for Book Title InspirationA great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for their  title.Others have combined the names of their hero along with their special qualities to inform the audience about their protagonist’s accomplishments like Charlotte’s Web by E.B. White.On the flip-side, a formidable antagonist can also be an amazing book title.Asinister name can convey a sense of dread and expectation for what’s to come like Doctor Sleep by Stephen King. Both choices are great ti tle ideas and should be seriously considered for your fictional book.Here are some questions to consider when including a character as a title:Between the hero and villain, who impacts the story more?Are there any stunning qualities from your characters that will draw a reader’s emotion?Can the plot of the story be summed up as a title?Here are our favorite fictional books that use characters for its title:Harry Potter(Literary Series) by J. K. RowlingBridget Jones’ Diaryby Helen FieldingEnder’s Gameby Orson Scott CardBook Title Ideas Action Plan:Determine which character best conveys what the story will tell in your title. You may also include creative words or themes to further showcase the character’s unique qualities or the journey itself.Your Next StepsUltimately, the title of your book depends on you, the author. By following these constructive guidelines, you will be able togenerate a number of book title ideas you can use to find the perfect one t hat grasps the attention of readers and soon become an Amazon bestseller in no time!#1 Join your FREE training!This training was created just for you. Make sure to save your spot and sign up right now so you can learn exactly what it takes to write and publishyour book within 90 daysor even less!You wont find this guide anywhere else. Take advantage of this offer so you can spark multiple book title ideas in as little as an hour!

An Introduction to Irregular Verbs in English

An Introduction to Irregular Verbs in English Although fewer than 200 verbs are classified as irregular, these include some of the most common words in English. Here, after briefly reviewing regular verbs, well look at the principal parts of irregular verbs. Review of Regular Verbs Regular verbs have three basic forms: the present (or base form), the past (ending in -ed), and the past participle (also ending in -ed). These three forms are referred to as the principal parts of a verb. Heres how we might list the principal parts of the regular verb laugh: I always laugh at her jokes. (present)She laughed nervously during her speech. (past)We have often laughed together. (past participle) The past participle form works with different auxiliary verbs (has or have; had) to form different tenses. (See Forming the Past Tense of Regular Verbs.) What Are Irregular Verbs? Irregular verbs are those verbs that do not end in -ed in the past tense. Though their endings differ from those of regular verbs, irregular verbs rely on the same auxiliary verbs (also called helping verbs) to indicate past, present, and future time. Principal Parts of Irregular Verbs Irregular verbs have three principal parts: I tell a joke. (present)I told a joke. (past)I have told a joke. (past participle) Some irregular verbs, such as tell, have the same form in the past and the past participle. Others, however, have different forms: I wear a cap. (present)I wore a cap. (past)I have worn a cap. (past participle) With irregular verbs such as wear, we need to learn the different forms for the past and the past participle. Auxiliaries with Irregular Verbs Just like regular verbs, irregular verbs are used with various auxiliaries to form different tenses. For instance, we use has or have with the past participle of an irregular verb to form the present-perfect tense: Tom has worn out his welcome. Similarly, we use had with the past participle of an irregular verb to form the past perfect tense: I had never worn a seat belt before you told me why I should. And we use will with the present form of an irregular verb to form the future tense: I will wear a seat belt from now on. In short, irregular verbs work the same way as regular verbs; they just have different endings. Tables of Irregular Verbs The tables linked below contain the most common irregular verbs in English. Although you are probably familiar with many of them already, study the verbs in all three lists and look for patterns that will help you remember the forms of all these verbs. Irregular Verbs: Arise to GrowIrregular Verbs: Hang to SinkIrregular Verbs: Sit to Write

Pierre Auguste Renoir Essay Example | Topics and Well Written Essays - 750 words

Pierre Auguste Renoir - Essay Example Renoir born on 1845 February 25 and died on December 3 1919 was a French artist who contributed greatly to the movement of Impressionism. The movement is about the artists were not allowed to conduct exhibitions privately. They have to give their paintings to the official salon. Renoir gave some of his paintings to the salon and also at he same time dared to conduct exhibitions privately. He was very innovative and always experimented with his work and brought out new methods of paintings with which the work looked exclusively special. The paintings of Renoir give an impression that the figure in the image is coming out of the image, as though the sunrays are falling on the hats or window, as though there is so much delight in the life of a women or the one portrayed, as though some thing special is hidden in them. The freshness and the openness make us feel divine for a moment and we feel are we in the heaven where there is nothing but joy. One must have an artistic heart to understand the art. Renoir's paintings when viewed, I learned that he frequently painted the landscapes along with other artists of impressionism. He imitated other artists like Cezanne, with small parallel strokes of brush. It is also observed that he was fairly capable enough of painting landscapes but failed experimenting with them. I have chosen the work of Pierre Auguste Renoir because they are not only great but also pretty and whose work seems always to have been done in paradisiacal temperatures. There might be probably no artist to compare with Renoir whose work is with attractive sentiments of charming people. The images look so lively as though she is alive there with living skin. Not only fresh but the way they look can't be explained. Renoir paintings show joy even in the modern days with some chocolate box qualities. People considered his paintings as just pretty and superficial but infact they are profound and done away with intellectuality of the posers and sitters. From the artist the technique to show the bright sun light, the shaded areas, the strokes of brush and the apt color compositions to the nature are the things to learn. Renoir made a self-conscious attempt to make the grand painting through which he conquered the high society and the painting salon or the exhibition as informality of eighteenth century. The painting showed his novel combination of fluid impressionist technique. Here one must remember Vigee-Lebrun. Catulle Mendes was a celebrated poet, publicist, and impresario. He survived with his wife Augusta Holmes, a legendary beauty and a talented musician and his five children. The golden tresses of her were inherited in her daughters also. Renoir's painting "Madame Charpentier and Her Children" fetched much fame and to recall that fame and success he requested his friend Mendes for his consent to paint his three beautiful daughters. His friend Mendes was a publisher of Symbolist poetry and a well-known writer. Mendes wife and his companion Augusta Holmes, an expert pianist and a composer, was the mother of these girls whose names are Claudine, Huguette, and Helyonne. Renoir appealed to his friend like "I beg you to tell me immediately if you want portraits done of your beautiful children. I shall exhibit them [at the Impressionist exhibition] in May, so you can see why I am in a hurry. I shall do the drawings at your house and the portrait at mine". In the painting the eldest girl is seated at the piano and turns to her

Organisational Transformation in Practice Essay - 2

Organisational Transformation in Practice - Essay Example Each of the several departments and business units need to revamp their working and management styles while gradually imbuing the change concept. Moreover the process of organizational transformation helps the employees to gain huge insights into the change process. However the process of organizational transformation also renders potential obstacles and challenges to the managers which must be effectively managed to render efficiency. Organizational transformation as a change process becomes effective if the newer business processes and innovations brought about are rightly absorbed by the existing business climate. Similarly while recruiting newer employees or installing newer machineries and production systems learning must be rendered to train the recruited workforce to inherit the existing organizational culture. Again the existing pool of human resources must be also trained to gain insights about operating the newer machineries to rightly adjust them to the innovative environm ent. (Brynjolfsson, Renshaw & Alstyne, 1997). The process of organizational transformation is found to be a spontaneous process involving the transformation of several organizational factors and business processes. Each of the different organizational factors like human and technological attributes tends to act in a collaborative manner to help in the transformation of organizational dynamics. The several business departments pertaining to customer servicing, resource allocations, financing and billing and inventory and management of distribution channels all contribute to the process of organizational change by effectively altering the existing operational and business processes. (Kamoche, Cunha & Cunha, 2002, pp.182-185). Self awareness - Feelings and thoughts The experience of organizational transformation can be studied along certain relevant parameters like alterations in management and leadership styles, alterations along the personal and at the employee level and changes alon g the organizational climate as a whole. Organizational leaders become closely associated with the transformational themes introduced in the concern to bring about a holistic change in the existing business processes. The approach of the business leaders to help in rendering change in the business processes brought about the theory of ‘transformational leadership’. Leadership aspects in the organizations underwent large amount of transformations owing to changes in the external business environment. Moreover transformation brought about in the existing leadership styles also called for large amount of changes in the behavioural patterns of the leaders making them more courageous and accountable. Further the above aspect also demanded the leaders to develop their visionary potential and thereby inculcate an environment of spontaneous learning. (Simic, 1998, pp.50-51). Similarly the roles of managers also assume equal importance and potential to guide the different organi sational levels to rightly adapt the change process. Role of managers in the change process involve guiding the people to perform in an efficient manner in respect to the changing environment. It is observed in this respect that the upper management body of the organisations operate based

Working in Groups Essay Example for Free

Working in Groups Essay -Have you ever worked on a group project? Was it easy peasy, or was it an unforgettable nightmare? Working together is hard, its no wonder group projects have such a bad reputation. Everyone will have to work on a group project at some point in their lives with a little whether it be school, business, an organization or even an event. Often when working in groups, members communicate poorly or sometimes not at all. In some cases people may even stab each other in the back. There are many difficult situations that may arise when working in groups. Some of the most common are participation, conflict, blame and domination. There will always be some who do not participate as much as others and will take a back seat and ride along the coat tails reaping all the same rewards as others who are working very hard. There may be some conflict because people have different opinions and points of view and may challenge what is being said or done by another member. This is ok, except when comments become personal or directed at specific people. This can often lead to resentment or animosity within the group. Things may go wrong at some point and it is easy to direct blame at someone and can be very damaging to the person blame is being put upon. Other members may direct anger and frustrations toward that member causing them to with draw from the group. Some people just have stronger personalities, I myself am usually one of the more outspoken members but in this experience I chose to take on a different roll because I do not currently have the time to be in a leadership type role. Often the more dominate people leave others feeling as if they do not have the opportunity to make their point or that their point doesnt even  matter. I personally experienced this when making a suggestion at this group projects meet up. As when working on anything, there are always going to be advantages and disadvantages. The first and most important advantage is increased productivity. Each individual can use the best skills they possess, and ensure quality to their work. There will be more resources available to you and the skill level will be broader. When a member is not able to complete something for any reason there are others who can be reliable for it. In a group there will be more ideas, different points of views and many suggestions to help make the group better. The disadvantages are that there is no individual thinking even if you feel strongly about something it must be a group decision in the end. The time an individual puts into a group is unknown and not acknowledged and credit is given as a whole even if you put in majority of the work. The competitive attitudes of people working in groups can also be a problem because some may lose focus as they are worried about who is doing more work rather than who is doing good work. I have worked in groups a few times and all had very different experiences depending on the project or task assigned. I would have to say that the best group experience for me was when working on a school project. When we first met up as a group, together we assigned who would be doing what. We also set up two deadlines in which we met up and discussed progress, problems and other issues anyone was experiencing. I would have to say that project was successful because we all collaborated decisions and responsibilities. Many people as adults already know what they are knowledgeable in and what they would be most successful in completing, so we first picked and chose then assigned what was left. When you are confident or interested in what you are working on it is much easier to complete. This group assignment was difficult in my opinion. The type of experience that gives working in groups a bad reputation and I know I am partly at fault for just accepting the situation rather than trying to make it better.  First off we did not know each other prior and had no clue what to expect of each other as far as interaction and personalities. The three of us met up once in Panera during the lunch rush and loud crowds, which I found to be quite distracting. When I arrived the other two members were already sitting. It seemed that one of the group members felt she had the most experience and pretty much took over. (I will call her the lead) She stated that we can finish this today in like 30-40 minutes My thought were WHAT!! We sat looking up our topic but not seeming to get much done. I suggested that we make an outline what we want covered about our topic and then assign who does what. I received a puzzled look from both and the lead said that due to the topic and type of assignment it just was not possible as it was too broad. The other member appeared to me to be on the quiet side, kind of a go with the flow person. I decided to do the same and stepped back knowing that what I was choosing to do would be unbeneficial to all of us. I felt I would just do what I felt was necessary on my own. The possibilities of problems can be endless within groups, ranging from general negativity to specific problems such as irregular attendance, unwillingness or inability to meet up as well as aggressive behavior or arguments. But the benefits and experience of working in a group make it worth the while and a lot can be avoided by setting up clear guidelines like rules or norms for the group from the beginning. Giving positive feedback and support from other members. And most importantly when problems do arise deal with them immediately and find a resolution to overcome the difficulties within the group so that it will build trust amongst the group and it can move forward positively. People forget that when working together it is every ones goal to make decisions to lead the group forward not just an individual. Groups are made u of individuals with varying personalities, backgrounds and ideas. For a group to work well a bond needs to be developed. Every group needs a leader and each member should feel a sense of belonging, a reason and purpose for their presence in the group. Each and every group experience will have a different lesson that can be learned whether good or bad. Work Cited Armbruster, Rachel Banding together for a cause Wiley and Sons Inc. 2012 Astin, A. (1993). What Matters in college? Four Critical Years Revisited. San Francisco: Jossey-Bass. Web Oct 2014 Hammar Chiriac, Eva, Gareth J. Williams, and Carl Senior. Group Work As An Incentive For Learning Students Experiences Of Group Work. _Frontiers In Psychology_ 5.(2014): 1-10. _Academic Search Complete_. Web. Oct 2014 Rafferty, Patricia D. The Evaluation Of MBA Group Work: A Case Study Of Graduate Student Experiences And Perceptions Of Positive Group Work Outcomes. _Journal Of Education For Business_ 88.1 (2013): 43-50. _Business Source Complete_. Oct 2014

Justice and Peace: The Road to Christian Salvation Essay examples -- R

Justice and Peace: The Road to Christian Salvation War appears to be the most vicious and unpleasant form of human interaction. No other setting allows people to kill each other in such substantial numbers or to cause such incredible and extensive distress. Wars often take many years to develop and they can last for years longer than that and the effects duplicate for decades and even centuries afterwards. A question that is frequently asked is: If war is so terrible, why do people continue to allow it to occur? A simple answer to this can be why isn’t war simply eliminated. Oddly, some actually seem to be fond of war. Armed battle is glorified for making us superior, stronger, and worthwhile beings even though we still have the power and strength to kill others. In the United States society today, the average person feels that war is simply miserable and a vicious act. The Christian majority seem to have bought into the myth that making war, like the rest of foreign policy, is not a moral issue, just a matter of fact. Faith requires Christians to determine when, and under what conditions, they may participate in the war making process. Christians strive for peace but realize in certain extreme cases that war may be a necessary evil to rectify certain situations and this can be shown through the current situation with Iraq. Unfortunately, at this point in time war appears to be inevitable with Iraq. The United States has done everything in its power to communicate with Iraq and discuss negotiations as well as trying to get Iraq to disarm. According to the tenets of Christianity it is imperative that they try to find a peaceful resolution. A Christian â€Å"faith is a relationship with God† (Thomps... ...ar is unavoidable then a just war can take place if necessary. Is war truly the answer to all of our problems or is peace our only means to justice and freedom? Christians would say that peace is our only means to justice and freedom because nonviolent confrontation is much more effective than violence by any means. This can be carried out through love, courage, strength, hope, and wisdom. â€Å"Such action is faithful to the vision of a people living out a life of reconciliation in a violent world† (Yoder 134). Works Cited Kegley, Charles W Jr., and Raymond, Gregory A. From War to Peace. New York: St. Martins Press, 2001. Thompson, Milburn J. Justice and Peace: A Prime for Christians. New York: Orbis Books, 2002. Walzer, Michael. Just and Unjust Wars. New York: Basic Books, 2000. Yoder, John Howard. What Would You Do? Pennsylvania: Herald Press, 1992.

Economics †Product Differentiation in Monopoly Essay

Monopolies are firms that are the sole or dominant suppliers of a good or service in a given market. And what sets apart monopolies from competitive firms is â€Å"market power†- the ability of a firm to affect the market price. Price discrimination is the business practice of selling the same good at different prices to different customers, even though the cost of production is the same for all customers. Only monopolies can practice price discrimination, because otherwise competition would prevent price discrimination. Price discrimination increases the monopolist’s profits, reduces the consumer surplus and reduces the deadweight loss. (the buyers of the lower-priced product should not be able to resell the product to the higher-priced market. Otherwise, the monopoly will not be able to maintain price differentials. ) The monopolist must be able to identify segments of the market that are willing to pay different prices, and then market its products accordingly. A common technique to achieve this is by making it harder to get the lower prices, since wealthier consumers value their time more than their money. Some ways the monopolistic firms can implement discriminatory pricing are; †¢Linear Approximation Technique or Markup Pricing Technique †¢Personalized Pricing – extracting the maximum amount a customer is willing to pay for the product. †¢Coupons and Rebates – providing coupons to attract more customers or providing personalized discounts. †¢Bulk pricing – offering lower prices when customer buys a huge quantity of the same product. †¢Bundling – joining products or services together in order to sell them as a single combined unit. Block pricing – Charging more for the first set of the product, then less for each additional product bought by the same consumer. †¢Group Pricing- charging different customers different price based on factors such as race, gender, age, abilities etc. and also â€Å"psychographic segmentation†- dividing consumers based on their lifestyle, personality, values, and social class. †¢Charging different prices based on geographic location. Some products may be cheaper to produce in different places and based on the cost of the good sold the monopolistic firm can charge different prices in order to maximize its profits. Placing restrictions or other â€Å"inferior† characteristics on the low-price good or service, so as to make it sufficiently less attractive to the high price segment †¢Establishing a schedule of â€Å"volume discounts† (â€Å"block pricing†) such that only large-volume buyers (who may have more elastic demands) qualify †¢Using a two-part tariff, where the customer pays an up-front fee for the right to buy the product and then pays additional fees for each unit of the product consumed.

Nutritional Value of Menu Items At a Local Fast-Food Restaurant

In my pursuit to investigating the balancing the qualities of healthy choices of fast food restaurants were a challenging venture. During a recent visit to McDonalds, I ordered a healthy menu and then selected a very unhealthy menu. My choices included for the healthy choice a rice shrimp burger, side salad, vanilla reduced fat ice cream cone, and Dasani water.   In my selection of an unhealthy selection I chose a Big Mac, large fries, Mcfurry with Oreo cookies, and a large coca-cola drink. The assessment of my analysis provided an interesting result to the pursuit of a nutritional value meal. In my selection of my healthy selection, I discovered that McDonalds provided an easier approach to being able to select a more nutritional food selection compared to other fast food restaurants (McDonalds, 2008). The healthy selection calorie intake was less than 500 which on a world platform is a great attribute for McDonalds to develop and incorporate an excellent healthy meal. The healthy selection was tasty and fulfilling that was surprising for a fast food restaurant. However, the ingredients were not sacrificed in order to make the healthy food selection with low calories which was a good marketing decision at McDonalds. The unhealthy selection posed a greater challenge due to the higher calorie but the taste was slightly more fulfilling with a huge guilt after taste due to the 1,000 calorie meal. The difference was the feeling of self indulgence to an extreme that was both satisfying and somewhat uncomfortable. However, those feelings did not prevent the challenging temptation to stop eating the unhealthy menu selection. In the future, the fast food restaurants could create a marketing angle that ignites a strong sense of identification and acceptance depending on the social environment. For instance, on the healthy choice a marketing plan that provides an emphasis on a surprising taste of trying something new, rather than the ordinary. The imagery of the marketing ad or commercial should present a creative and alluring concept in order to entice the viewer to indulge in a new experience by making a more nutritional choice. In regards, to the marketing angle for the unhealthy selection the marketing angle can focus showcasing a back drop of self-indulgency that goes along with the sensation eating the item. In doing so, the viewer can relate the two and make a concise choice to select the unhealthy item over the healthy one. The key is the effective translation of marketing the extreme in either selection that relates to the selection – that encourages participating in enjoying the menu item. References McDonalds Inc. (2008) Official International Website. Retrieved from http://www.mcdonalds.com            

Necessity Never Made a Good Bargain Essays

Necessity Never Made a Good Bargain Essays Necessity Never Made a Good Bargain Paper Necessity Never Made a Good Bargain Paper Necessity Never Made a Good Bargain John Steinbeck The Pearl is a story about a poor Indian, Kink, who finds a massive pearl. Kink plans to sell this pearl and pay for his sons education. He also plans to have a wedding in the church. Kink needs this money. Therefore when he shows his pearl to the buyers, the buyers have complete control. Kink can only make as much as the buyers pay. The buyers are all working together, so Kink Is going to get cheated. John Steinbeck once said, l know this A man got to do what he got to do (www. Goodness. Com). Kink has to sell the pearl, because he needs the money. Since It Is necessary to sell the pearl, Kink must settle. Kink however does not settle and In the end he loses his son and throws the pearl back Into the water. Necessity proves no help to Kink and so he makes no money. Pawn shops are handy when someone needs quick cash. Often people who go to a pawn shop are rather desperate for cash. Pawn shops use this to their advantage. People bring items in that the shop owner can purchase from them. The shop offers the seller a low price for the item they are trying to sell. In this situation beggars cant be choosers (anonymous). Most of the time the seller accepts the price and test ripped off However, they accept this, because they know they need the money and they have no other way to get it. Hotels have also caught on to this idea. They claim their hotel room mini bar is for the guests convenience; yet they make the prices of these items much higher than their value. People will get something out the mini bar when they need it. These people must pay the hotel twice as much simply because the item was a necessity. Necessity sometimes robs people, other times it is a good thing. When a soldier rushes onto the battle field, they need to be brave. Time has roved that soldiers fight better when they fight for a cause they believe in. When the soldiers are fighting for something they want very badly or need, they have do not fear death. Caucus Saluting Crisps wrote a book about the war of Catalina in it he said, Necessity makes even cowards brave (Assault 58). When people need a revolution or change, they know they must fight for it. People who would not normally fight are now willing to risk their lives because they need the change. The slaves of Haiti were able to overthrow the French and British armies because they were not afraid. They needed to win the war or they would be killed.

Nike Unethical Practices Essays

Nike Unethical Practices Essays Nike Unethical Practices Paper Nike Unethical Practices Paper NIKE Introduction The declaration by Philip H Knight that he would discontinue financial aid to the University of Oregon was a major issue that attracted the attention of the world media. That Mr. Knight had chosen to cut links with his alma mater was an issue that was greatly analyzed not just because of the business compulsions that hid behind the decision, but because the issue was important to understand the attitude of multinational companies towards business ethics. ustom essays Analysis Nike was under international pressure from various communities and non-governmental organizations on the issue of practicing unethical business tactics to enhance profits. For example Nike, which outsources most of its manufacturing tasks to other companies, had to face stiff public censure for possibly encouraging labor practices that provided very little compensation to the workers. Most of Nike’s shoe and apparel manufacturing units are situated in the Asian region where the labor costs are far less when compared to rates in the US. Additionally, the workers in the Asian region are less organized, are constrained to work at lower wages in order to overcome poverty and familial pressures, and so were easily available even if the conditions in the factories were pathetic according to US labor standards. The main issue that often came in for public criticism was that Nike used the services of ladies who could be paid much less in the Asian job markets. Similarly, the peculiar societal culture in the Asian region ensured that large numbers of ladies were available to take up the jobs offered by Nikes business associates in these countries. Another serious allegation which rocked the business prospects of the company was that Nikes business counterparts in Pakistan used child laborers to make footballs. The fact that child labor is banned and considered unethical in the developed nations was a major factor that turned public opinion against the company. The factories that partnered with Nike also paid much less attention to safety standards of its workers. While their American counterparts attended to research and development activities in the relative safety of their offices in the US, the contract workers were exposed to chemicals and strong scents in very hot and humid conditions. The chemicals ith which they dealt were quite harmful to the body and could pose serious diseases that affected the skin, lungs and even the reproductive organs. That the workers paid scant respect to the insufficient safety procedures in the factories pointed to the fact that they were either not informed of the harmful effects of the chemicals, or they were much less concerned for safety when faced with the question of their livelihood. Either way it was plain exploitation of cheap labor and abundant manpower. The ill treatment of workers who often had to work under great mental pressure in the factories was also a great concern that attracted media attention. Workers, especially women, were often rebuked and even assaulted by their supervisors and they had to work for long hours in order to keep their jobs. Often women had to commit to extra hours of unpaid duty in order to confirm to the strict productivity requirements within the company. The pay parity in the companies was also a very big issue when compared with the American standards. The stakeholders of the company and the general public of the United States were particularly peeved at the fact that women had to put in long hours of work in exchange for a pittance for their efforts. In short, Nike’s manufacturing units witnessed human exploitation and economic opportunism that provided rich dividends to the company. The company on the contrary maintained that it was only outsourcing its manufacturing operations to the Asian firms and that the situation in these companies was not under its direct control. However, the public debate and alienation directed against the company was mounting slowly and soon the company managers felt the need to revamp the image of the company in order to arrest the sliding morale of the companys executives. This was particularly necessary because prominent media houses started specifically attacking Nikes policy to not to interfere in the affairs of its franchisees. Nike, which had a good reputation among youngsters, also started gaining reputation as a badly managed company that exploited the economic weaknesses of the South Asian regions. No explanations of the company that it could not interfere with the local operations could convince the US public which believed that the company could enforce ethical work culture if it so desired. Even the high profile advertisements that the company used to its advantage started to get negative appeal in the US markets and that is when the company decided that it had to do something about the deteriorating work conditions in its co-concerns. Nike was initiated into action to promote good work culture when a furore was created on the issue of child labor in Pakistan. Nike immediately compelled its associates to prevent child labor in its factories. This was an important step that let the company management know that administrative pressures on the local firms were necessary to ensure the support and brand image that the company enjoyed worldwide. Of course, all the partnering companies of Nike agreed to the proposals made by the company with a view to prevent unethical work practices in their premises. Many activities that could be considered as unethical business practices such as child labor, exposure to harmful chemicals and fumes, supervisory pressures and assault were effectively checked by Nike even though many people believe that there are enough loopholes for the local firms to exploit. However, Nike went ahead and gave in to many demands that could effectively wear away its new reputation as an unethical business concern. For example, the company hired well known independent auditors to look into the practices of the violation of labor rights in its associate companies. This ensured that the Nike could assess the company even if the company secretly violated labor rules to maximize profits. A bare minimum wage plan was agreed upon in various companies so that the workers could be assured of at least a decent minimum pay. Workers were offered a better safety package so that they could be kept away from harmful chemicals and reagents. A medical plan was constituted to look into medical problems and the internal quality of the factories was made to suit internationally accepted health standards. This meant that the on-site hazards to the workers could be reduced to a great extent. Forced labor was abolished and a maximum limit on working hours was introduced. Similarly, the company discouraged engaging the services of children below a specific age for work in the factories. Labor issues like discrimination on the basis of religion, sex, and age were to be done away with and employees had to be given a right to organize themselves to press for their rights. Even though Nike made tall claims regarding its new labor-oriented practices in its companies, it may be said that all the recommendations were not fully met because there are many loopholes that can be used to work around the stipulations. In addition, the reluctance of the company to accept the demands of the Workers Rights Consortium on the basis of flimsy reasons proves that the management has serious reservations in implementing labor oriented practices because such practices can cut into the profits of the company. In this regard, it must be said that the company wants to make a facade of its labor oriented-activities while it wants to press forward with its practices that exploits the poor and the not-so-privileged.

United States Court of Appeals Research Paper Example | Topics and Well Written Essays - 3000 words

United States Court of Appeals - Research Paper Example Plaintiff - Appellee supported its charge against Defendant Picker on the fact that while Defendant was metal hunting on some private property adjoining the Park while he visited Gettysburg National Military Park. Defendant then found a rare bowie knife worth about $2000.00, on the said private property. The Park Ranger, Hancock who was made a witness for the Government, claimed that he warned Defendant that metal hunting on national park land was forbidden and a criminal act, and should not trespass on the property. The Park Ranger also maintained that he showed the boundary line to the Defendant. The Park Ranger also asserted that he kept a close watch on Picket by being 50 yards behind him, and found Defendant to have inadvertently crossed the property line into the park. The Park Ranger then arrested Defendant on the basis of his claim that he crossed the boundary that was marked, despite the fact that the signs were not readily visible as the signs were only 8 inches by 12 inche s and placed every 150 yards apart, and markings placed under heavily wooded a heavily wooded area that affected the mark’s visibility.

The Puritans Essay Example | Topics and Well Written Essays - 1000 words

The Puritans - Essay Example On September 6, 1620, the Mayflower, a sailing vessel, started her "memorable voyage from Plymouth, England, with about 100 pilgrims aboard, bound for Virginia to establish a private permanent colony in North America." (Roark, et al, 2007). Arriving on November 21, at what is now Provincetown, Massachusetts, 41 of them signed the famous Mayflower Compact. "A small detail of the pilgrims, led by William Bradford, assigned to select a place for permanent settlement, landed at what is now Plymouth, Massachusetts, on December 21." (Roark et al; 2007).The text of the document read: "We, having undertaken for advancement of the Christian faith and the Honour of our King and Country, a voyage to plant the first colony in the northern parts of Virginia, docovenant and combine ourselves together into a civil Body Politick, for our better Ordering and Preservation, and Furtherance of the Ends aforesaid, andenact, constitute and frame such just and equal Laws, Ordinances, Acts, Constitutions an d Officesas shall be thought most meet and convenient for the General good of the Colony into which we promise all due Submission and Obedience" (Roark, et al; 2007)Shortly before Charles I dissolved Parliament in 1629, "many Puritans formed the Massachusetts Bay Colony and were granted a charter for colonization in New England". (Roark, et al; 2007; pp 77-101). In 1630 this group sailed for the New World, with elected governor John Winthrop to lead them. Aboard the ship Arbella, "Winthrop delivered a sermon to his followers about the significance of their journey and their duty as settlers to follow a righteous path and to adhere strictly to God's laws" (Roark, et al; 2007). He and his followers "established settlements around Boston in 1630." Unlike the Virginia colonists, "most migrants to New England were farmers or tradesmen of middle-class origin whocame as part of a family" (Roark, et al; 2007). Their "family ties reinforced their religious beliefs through interlocking instit utions of family, church and community". Unlike their Chesapeake counterparts, New Englanders did not scatter across the land, but settled in numerous small towns located either on the coast or along a river. (Roark, et al; 2007) "The townspeople's strong pietyenforced remarkable religious and social conformity in the communities. The word of God-not elaborate ceremony--- was the focus of Puritan services; and Puritans considered 'church' to be not the building in which they worshipped but the men and women who entered into a solemn covenant with each other and with God to lead a holy and righteous life." (Roark, et al; 2007). Since Puritans were Calvinists, "they believed Christians must discipline their behavior to conform strictly to their religious ideas. Calvinism also preached the doctrine of predestination whereby individuals were either saved or damned according to God's predetermined choice; and their covenant required the disciplining of the entire community; church member s were to observe the behavior of other members and report any transgressions to church elders whose job it was to punish violators of the community's covenant. The church had no direct role in civil government; however, "the Puritans believed that government was ultimately subordinate to the church". They sought to make public life fully conform to their view of God's law, "expecting strict observance of the Sabbath, refusing to celebrate Christmas and Easter, and censuring games of chance, music and dancing, among other things" (Roark, et al; 2007) The Puritans "created a civil government that was governed by Puritans for Puritanism; the leading officials in towns of the Colony were the 'freemen' who had to be male church members; they could vote for governor, deputy governor and other colonial officials. When the number of 'freemen' became too large to meet conveniently, each town agreed to send two deputies to the General Court to act as the Colony's legislative body".